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Klipsch Targets New Demographic

6/12/2008 10:55:00 AM Eastern

Indianapolis — Klipsch is positioning a new speaker series as offering furniture-grade products that integrate with a home’s décor without compromising performance.

The five-model Icon W series, which does not replace any current series, “is a new category of product that is intended to reach a demographic that we’ve never targeted before,” a spokesman said. “Because of its slender cabinet, small footprint and elegant wood-grain finishes, it’s meant for a highly style-conscious customer who cares just as much about looks as they do performance.” To perform as well as they look, he continued, they use new horn technology to enable thin speakers “to deliver an extremely smooth response with constant directivity.”

The series consists of two floorstanders at a suggested $1,499 and $1,199 per pair, a bookshelf pair at $599, a $499 center channel and a $749 pair of surrounds. They ship this month to Magnolia Home Theater stores and other specialty audio stores.

All models feature Klipsch XT Tractrix Horn-loaded technology, which is used in the recently shipped Klipsch Icon X series designed for use with flat-panel displays. Six Icon X models, including two powered subs, range in price up to a suggested $2,498 for a pair of floorstanders.

In the Icon W series, the WF-35 and WF-34 floorstanders each feature three cone woofers and 1-inch titanium tweeter mated to an 80x80-degree round Tractrix Horn. The wall-mountable WB-14 bookshelf features one 4.5-inch cone woofer, while the WC-24 center channel and wall-mountable WS-24 surround have two woofers.

To augment bass, Klipsch recommends the use of the Icon X series subs.

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