Indianapolis
–
released more details
about its
promotional alliance with Live Nation Entertainment, revealing
that it will get naming rights to two East Coast concert venues operated by
Live Nation and will sponsor two other Live Nation venues.
As part of a multi-year agreement, New York
City’s Irving Plaza will be called Irving Plaza Powered by Klipsch, and Miami’s
Bayfront Park Amphitheater will be called Klipsch Amphitheater at Bayfront
Park. Irving Plaza is a 1,100-seat-capacity music club at which almost 150
events are held annually. The venue has hosted such as The Ramones, Bob Dylan,
Red Hot Chili Peppers, Prince, LCD Soundsystem and Katy Perry. The
Klipsch Amphitheater at Bayfront Park is a 7,500-seat waterfront amphitheater
in the heart of downtown. In 2010, it hosted performances by Maroon 5,
Robert Plant, and The Goo Goo Dolls.
Also under the agreement, Klipsch will sponsor
the Lounge at the Gramercy Theater in New York City and the VIP Club at The
Fillmore Miami Beach at Jackie Gleason Theater in Miami Beach. Klipsch will upgrade
their audio systems.
“Concerts attract individuals who
share a passion that is very similar to Klipsch and the brand’s message,” said
Paul Jacobs, CEO of Klipsch Group. “Our brand began with Paul W. Klipsch
creating sound solutions that simulate the live-concert experience. This
sponsorship gives us the opportunity to go back to our roots and honor a legacy
that we continue to build on into the future.”
Klipsch has previously been
affiliated with the Sundance Film Festival, the Academy Awards, MTV Video Music
Awards and the American Music Awards. Klipsch is also an official speaker and
headphone sponsor of the World Series of Poker.
