twice connect
careers

Kenwood/Garmin Launch Radio Campaign

4/28/2008 04:25:00 PM Eastern

Long Beach, Calif. — Kenwood and Garmin in May will launch a radio campaign promoting a $100 rebate on Kenwood’s in-dash navigation devices that use Garmin navigation technology.

Starting May 5 through Sept. 30, a campaign touting “Entertainment by Kenwood, Guidance by Garmin” will air in 20 major markets during morning and evening drive-times. The spots will announce a $100 in-store rebate on the purchase of Kenwood in-dash navigation models DNX8120, DNX7120, DNX5120, PNAV-512 and KNA-G510 models, which range in price from $1,000 to $1,600

Kenwood is the exclusive mobile electronics company to use Garmin navigation technology, said Kenwood consumer electronics senior VP, Keith Lehmann.

The campaign will include dealer kits for in-store merchandising, radio, newspaper and Internet advertising.

A permanent “micro-Website” devoted to Kenwood/Garmin products will also go live in May.

PHOTOS
ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World

Scenes From Toy Fair

By Lisa Johnston

ADL Honors Morales, Bilas, Paull, Weedfald At Annual Dinner

New York — The Anti-Defamation League’s