Long Beach, Calif.
- Kenwood teamed up with Garmin again to launch this year's version of an annual
rebate program on in-dash navigation systems that incorporate Garmin
The program provides $100 mail-in rebates to
consumers who buy one of three systems between May 1 and July 31. The intent is
to step consumers up from "a bare bones in-dash model, or portable GPS unit, or
even a smartphone application into a full-featured premium
navigation/entertainment system," said sales VP Dave Hoag.
For the program, Kenwood dealers receive
in-store merchandising kits as well as digital marketing materials, including
web banners and co-branded e-mail promotion templates. The materials will be
supported by a national advertising campaign.
Dealers can create their own ads by downloading
digital merchandising materials from marketing company Revenew Systems,
customize them with their logo and location information, place them on their
Facebook page and web site, and distribute them via their email database,
The $100 rebates apply to the $1,800-suggested
DNX9990HD, $1,500 DNX6990HD, and $1,200 DNX7190HD.
In last year's rebate program, the company
offered a $300 rebate on a $2,000-suggested system and a $100 rebate on a
$1,200 system and $1,100 system.