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Kenwood, iBiquity Team Up For HD Radio Campaign

7/06/2010 10:18:46 AM Eastern

Long Beach, Calif.
- Kenwood has teamed up with HD Radio developer iBiquity Digital for a
100-market radio-ad campaign that promotes HD Radio and Kenwood's affordably
priced KDC-HD545U CD-receiver, which features built-in HD Radio at a suggested
$240.

Kenwood's KDC-HD545U and HD Radio are the focus of a 100-market radio-ad campaign.

The campaign,
which runs from July through September, will reach the top 100 media markets to
promote HD Radio's advantages, including iTunes tagging and additional HD2/HD3
digital channels. The ads will encourage consumers to visit the Kenwood USA
website (www.kenwoodusa.com) and the
HD Radio website (www.hdradio.com).

"This promotion
will put the attributes of HD Radio technology squarely on the minds of
millions of consumers, and associating it with the brand awareness of Kenwood
will surely create a call-to-action that will get consumers visiting authorized
Kenwood retailers for a demonstration," said Keith Lehmann, senior VP of Kenwood's
consumer electronics sector.

Kenwood's KDC-HD545U
has iTunes tagging and front-panel USB
input to control iPods and iPhones and access the content of other
USB-connected devices. It is also satellite-radio-ready.

"This is the first
time we have promoted HD Radio in consumer ads, and it marks our first joint
promotion with iBiquity," said Tony Mercado, Kenwood marketing development
manager.

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