New York - British audio brand
KEF celebrated its 50th anniversary yesterday with parties
worldwide, including a party here at the British consul-general's official
About 100 KEF dealers, reps,
employees and customers attended the event, hosted by consul-general Danny
Lopez, who lauded KEF for exemplifying innovation.
In speaking to guests, KEF
America president Alec Chanin noted that in the home audio industry, "not a lot
of companies have had this long a run." Besides doing its own design and
engineering, he said, KEF still invests in "pure research."
To continue the celebration, KEF
in February will launch its second 50th anniversary product
following the launch earlier this year of the $29,999/pair KEF Blade, which was
played at the event and was the first product launched by the company to
celebrate its anniversary.
KEF is promoting its 50th
anniversary message in print and online ads that focus on its heritage and feature
a series of famous past products, said KEF America marketing manager Stephanie
Scola. On Sept. 29, the company will launch a website, www.kef.com/thefifty, to highlight the top
50 products from its 50 years in business.
A commemorative hardcover book outlining KEF's
history has also been published and will be available on Amazon in mid-October