twice connect
careers

J.D. Power Ranks Digicam Brands

8/01/2008 02:48:00 PM Eastern

Westlake Village, Calif. — J.D. Power and Associates announced new digital camera customer satisfaction rankings yesterday.

The rankings and related findings were based on a survey of 8,000 consumers who had purchased a digital camera between April 2007 and March 2008.

The company studied cameras in four body types: point and shoot, premium point and shoot, ultra slim and d-SLR. They used four metrics — picture quality, performance, ease of operation, and appearance and styling — to measure customer satisfaction.

In the point-and-shoot category, Fujifilm’s S series of Finepix cameras took the highest score (757 out of 1,000), followed by three model lines from Kodak (V, Z and M).

Canon’s G series of PowerShot cameras tied with Panasonic’s ultra-zoom TZ series for top score in the premium point and shoot category (773). Panasonic’s FZ series came in second at 766.

Sony took top honors in the ultra-slim category with its T series, followed by Casio’s Exilim and Fujifilm’s Z series.

There was also a tie in the d-SLR category, with Nikon and Canon sharing a high score of 823.

The complete rankings for each category are available here.

When shopping for their next camera, customers ranked weatherproofing and greater internal memory as must-have features, J.D. Power said.

Digital camera buyers turn to the Internet most frequently as a source of presale information, J.D. Power found. Recommendations from friends and family, reviews in print, and in-store help followed, respectively. The study found that digital SLR users snap an average of 454 images a month, while point-and-shoot owners capture just 83.

Customer satisfaction was higher among consumers purchasing an extended warranty vs. those who didn’t, the company said.

Want to read more stories like this?
Get our Free Newsletter Here!

Curated By Logo