Northridge Calif. –
Harman Consumer will provide mobile audio products under the Infinity and JBL
brands to the Progressive Retailers Organization (PRO Group), the company
announced.
“This is an
extremely significant partnership for both of us,” said David Rogers, VP/GM of
the Harman Consumer Division, Americas. “An important element of our
go-to-market strategy is to develop true partnerships with key retailers
throughout the U.S.” Tapping into the PRO Group’s retail member network “will
really help us to drive increased momentum and sales, a goal that I’ve set my
eyes on since taking on my newly appointed position with Harman Consumer.”
When the former Klipsch executive came to
Harman, the company said his goals would be to improve the profitability of
Harman’s retailers and partners, accelerate product time to market, and upgrade
the company’s customer marketing, sales distribution and supply-chain
activities.
“This
is truly a win for both of us,” said Dave Workman, PRO’s executive director and
COO. PRO, he said, partners “with companies that not only provide the highest
quality, leading products, but ones that see eye-to-eye with us in these values
and goals.”
The PRO Group’s members consist of brick-and-mortar,
brick-and-click and online retailers with what the group called best-in-class
merchandising, product selection, product knowledge and services. Members
include Crutchfield, Bjorn’s, Car Toys, Paul’s TV, Chelsea Audio Video and Ovation
Home Entertainment.
