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Jay Vandenbree Joins LG

8/31/2009 12:15:09 PM Eastern

Englewood Cliffs,
N.J. - Jay Vandenbree, long-time Sony Electronics executive, is joining LG
Electronics USA in the newly created position of go-to-market operations senior
VP, reporting to Teddy Hwang, president of LG Electronics USA.

Jay Vandenbree
 Jay Vandenbree

Vandenbree will be
responsible for key sales support activities, including product management,
pricing, promotion, channel merchandising and market analysis for LG's home
entertainment and home appliance business in the United States, LG said.

This new role,
which enhances key back-room operations, will "further strengthen our core
sales and marketing efforts, providing focused leadership across all sales and
marketing disciplines as we continue to grow," Hwang said in a prepared
statement.

LG Electronics USA
sales president John Herrington will continue his external focus, and will
build organizational capabilities to support new and existing customer
relationships, the company said.

Marketing senior
VP Peter Reiner will continue his consumer and brand focus, concentrating on
building one LG brand across all product lines in North America, while Kevin
Holian, supply chain VP, will focus on delivering the right products on time to
customers.

"Jay's broad
experience in critical sales operations will help lay the foundation for
success as LG continues to set aggressive growth goals for 2010 and beyond,"
said Hwang. "Jay's track record of success that has required vision, strategy
and leadership, complementing our existing talented executive team, will play an
important role in our transformation to a high-performance organization." 

Vandenbree left
Sony in April
after a 23-year career there where he held key sales
operations positions, most recently president of consumer sales since 2006. He
was responsible for Sony's U.S. consumer sales strategy with retail partners
and direct businesses.