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HTSA Picks Revenew For Online Marketing

9/29/2008 03:21:00 PM Eastern

Palatine, Ill. — The Home Theater Specialists of America (HTSA) buying group selected channel management and marketing solutions provider Revenew Systems to develop and execute targeted marketing campaigns using its Revenew Online marketing toolbox.

According to a release, Revenew Online provides dealers access to an Internet database of potential prospects, the ability to learn when and what the prospects plan to buy, and the capability to launch customized direct-mail and email campaigns marketing campaigns instantly. Users will also have the ability to track the results of each campaign. The company said customizable direct-mail and email campaigns include automated fulfillment, an integrated campaign landing page and real-time lead notification.

As a result of this new deal, all HTSA members will have access to the service, which will feature automated fulfillment of custom campaigns created for them in accordance with participating manufacturer branding guidelines. The members will also have access to a portfolio of brand awareness campaign templates that they can use to create non-manufacturer-branded marketing campaigns.

“The beauty of this relationship is that it gives our members an easy and fluid system to manage their marketing efforts. Crafting such a platform took a talented visionary. It is very much state of the art. We are delighted to be partners with Revenew,” said Richard Glikes, executive director of HTSA.

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