twice connect
careers

HTSA Aims To Boost Sales, Add Members

10/06/2010 09:10:54 AM Eastern

St. Louis - Home Technology Specialists of America (HTSA) has set
its sights on growing group revenue by $100 million.

director Richard Glikes

Richard Glikes, executive director of the 58-member buying group
for specialty A/V dealers, custom installers and system integrators, announced
the new sales goal yesterday at HTSA's annual Fall Pump Up meeting here at the
Ritz-Carlton.

Glikes said the $100 million increase would compensate for sales
losses over the past two years, which reduced group revenue to less than $400
million.

To help reach its goal, HTSA will expand its ranks through the
creation of a new associate-member tier with lower group dues and an annual
sales requirement of $2.5 million, half that of current members.

Glikes is looking to add about a dozen "young, smart" system
integrators that would swell the group's ranks to more than 70 members and lay
the groundwork for future growth, he told TWICE.

HTSA will also leverage e-commerce tools like Google AdWords and keyword
searches to help achieve the $100 million sales boost, he said.

The group's fall gathering continues through Thursday.

 

PHOTOS
Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in

ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital Patriots’

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World

Scenes From Toy Fair

By Lisa Johnston