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HP's CES Launch Focuses On PCs

1/04/2011 03:06:00 AM Eastern
LAS VEGAS - Hewlett-Packard will not bring a tablet PC to the 2011 International CES and will hold off any such introductions until after the show.

Instead the company will focus its CES efforts on several revamped laptops.

After playing up its tablet PC plans at the 2010 CES, HP decided to hold back to keep its introduction from getting lost in the slew of tablets that are expected to flood the show, said Fred Bullock, HP's marketing VP, personal systems group.

Bullock did not specify a time frame for the introduction, but he did sketch out HP's view of how tablets will fit into a consumer's lifestyle.

"People are moving toward owning multiple devices so how media is captured and shared has to change," he said.

For HP this will involve a new software-sharing system built around the Palm WebOS. Bullock explained that WebOS has an application called Synergy that allows Palm devices to interface with each other. This will be brought into the PC world so tablets, laptops, desktops and other devices will seamlessly communicate and share content, Bullock said.

HP intends to license this WebOS functionality so other vendor's products can share with HP devices, he added.

The company's primary product introduction is the reintroduction of a heavily revamped DM-1 ultra-portable laptop. Its starting price is $449, and it will ship on Jan. 9.

HP is touting the DM-1 as having the portability of a netbook and the power of a notebook.

The 11.6-inch display model was first shipped in mid-2010, but for this year it has been equipped with a new AMD Fusion HD6000M series processor. The company expects about 10 hours of battery life from the model, which will feature either a 750GB hard drive or an optional solid-state drive of various capacities.

Other upgrades include a larger keyboard, 93 percent of full size, and HP's proprietary CoolSense Technology. CoolSense is a hardware/firmware system to control the laptop's power usage and thus its temperature.

The company's Mini210 netbook line is receiving a new look and is now available in Plaid Raspberry and Iceberry. The $349 Iceberry will begin selling through BestBuy.com on Jan. 9, and the $329 Plaid Raspberry will start selling exclusively through Best Buy on Jan. 23.

The model's original colors - Charcoal, Lavender Frost, Luminous Rose and Ocean Drive - will remain available.

The Envy 17 has been upgraded to include the CoolSense Technology and will be powered by a second-generation Intel processor. It will utilize AMD's switchable graphics technology that can alternate between the integrated and discrete graphics processors.

Shipping and pricing were not announced.

The same basic upgrades were given to the Pavilion DVs and DV7 notebooks, which will ship on Jan. 9 with prices starting at $899 and $999, respectively.

On the desktop side HP is adding its Beats Audio technology to select models in the Pavilion Slimline and Elite and Elite HPE series. The models will gain dual-display capability.
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