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HPAV Group Cites New Dealer Count

7/24/2009 09:52:23 AM Eastern

Elkhart, Ind. - The number of dealers selling Harman performance AV group brands is larger than a spokesman previously said.

The group's dealer base numbers about 450, not 100 to 150, said group marketing VP Marc Kellom. The dealer count is down about 10 percent to 15 percent since the group's restructuring about seven months ago, but "our goal is successful, money-making dealers," he said. "We want our guys to make a profit selling our products."

The group was formed to consolidate sales and marketing of high-end audio brands Lexicon, Revel and Mark Levinson. HPAV also took over responsibility for the high-end JBL Synthesis brand and for JBL speakers priced at about more than $3,000/pair. JBL Synthesis and more expensive JBL speakers were marketed previously by Harman Consumer, which continues to market JBL speakers priced under $3,000/pair, Infinity speakers, Harman Kardon electronics, and aftermarket car audio amps and speakers.

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