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HP Taps Coughlin To Lead Imaging And Printing Group

6/22/2007 08:33:00 AM Eastern

San Diego — A day after announcing a raft of new products, HP said that former PepsiCo chief marketing officer Ron Coughlin would lead its imaging and printing group.

The 41-year-old Coughlin will carry the title of senior worldwide marketing VP, effective July 21, HP said.

According to the company, Coughlin will “have responsibility for driving [the group’s] marketing strategy, planning and execution on a global basis across all customer segments and the group's five business units. This includes responsibility for customer, market and strategic planning, marketing operations, worldwide sales, communications and development of go-to-market assets.”