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HP Changes Consumables Strategy

4/24/2007 10:58:00 AM Eastern

Palo Alto, Calif. — Hewlett-Packard will offer three lines of inkjet cartridges for most of the new printers it ships this year in an effort to streamline consumer choice.

The company also plans new color-coded product packaging to segment its ink offerings by standard (blue), value (green) and specialty (red). The color-coded system will also be rolled into its retail point-of-purchase materials and HP’s own online store.

The “standard” line will consist of cartridges “in the $14.99” price range for low-volume home printers.

The “value” line will target higher-volume users with a lower cost-per-page than the standard line but a higher up-front host. The line includes “XL” cartridges which HP says offers three times as many prints as standard cartridges.

Lastly, “specialty” cartridges will offer improved performance for higher-quality photo printing and will feature the company’s Vivera ink set.

Specific cartridge pricing and release dates were not announced.

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