twice connect

Howard's Appliance Relocates Store

5/31/2011 02:36:28 PM Eastern

Irvine, Calif. - Howard's
Appliance and Flat Screen Superstores relocated its Santa Ana, Calif., store to
a 17,000-square-foot showroom here last week.

The new storefront had
formerly housed a Levitz Furniture store, the Orange County Register reported.

Howard's was founded as a
radio repair shop in the back of a sporting goods store by chairman Howard
Roach in 1946.  The 10-store chain placed
26th on TWICE's Top 100 Major Appliance Retailers report last year with $67
million in majap sales, and ranked 95th on the CE charts with $24
million in electronics sales in 2010.

The La Habra,
Calif.-based retailer opened its 10th location in 2009.

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