Anaheim, Calif. -
Home Entertainment Source (HES) is reporting the successful rollout of a new
vendor-funded channel marketing program.
coordinated through Revenew Systems, provides members of the specialty A/V
buying group with turnkey advertising campaigns funded by select HES
"Most dealers are short on two resources: time
and money," explained Andy Orozco, communications director of HES, a division
of BrandSource. "With Revenew's marketing network and services as an added
benefit, our members will get turnkey support to run campaigns so they don't
have to sacrifice either. These campaigns literally take just a couple of
minutes to activate."
The program, piloted during the fourth quarter
of 2011 and formally launched in February, provides dealers with complete ad
campaigns, access to e-newsletters, Facebook/social media page design and
campaigns, and customer-database build-out and list management, saving them
time and money.
Members can also take
advantage of an electronic flyer created in conjunction with HES's Expert
Warehouse fulfillment program to promote warehouse-negotiated product lines and
pricing unique to HES.
Providing members with
an array of turnkey marketing tools frees them up to focus on selling and serving
Early users have reported positive results. "We
have already seen a significant boost in sales directly attributable to the
program and can even measure success with [Revenew's] precise-tracking programs,"
said Vance Pflanz, owner of Pflanz Electronics. "It's really a win-win for
president and Starpower CEO David Pidgeon "is very satisfied with Revenew's
network and services. It's great to be connected to the manufacturers we carry
and be able to easily access branded campaign materials." He added that Revenew
provides helps with all aspects of a strong marketing program, from database building
to running lead-generating campaigns. "I would recommend them to anyone looking
to enhance their growth through better marketing, especially leveraging digital
media," he said.
To date, more than half of HES members have
signed up for the program, which featured first-quarter ad campaigns from Marantz,
Integra and Samsung. HES is in the process of negotiating several more ad
campaigns for the second quarter, the group said, and will conduct and
informational webinar with Revenew on Thursday, April 26. Members will receive up
to $850 in marketing funds for participating in the webinar and signing up for
the Revenew channel marketing network.