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HES Adds NuVision LCDs

2/11/2010 10:00:33 AM Eastern

Anaheim, Calif. -
Home Entertainment Source (HES) has added super-premium LCD manufacturer NuVision
to its Expert Warehouse distribution program.

Under terms of the
agreement, the buying group's approximately 500 specialty A/V dealers will have
access to NuVision's full line of limited-distribution 1080p LCDs, including
the FX5LS series of ultra-slim LED-backlit panels.

The company's
"deep black" TV line features advanced video processing and screen sizes ranging
from 19 inches to 65 inches. The FX5LS series is available in 40-, 46- and
55-inch sizes.

"We anticipate
that NuVision will address a real need for our dealers and conversely, we
anticipate that HES will prove to be an ideal channel strategy for a brand such
as NuVision," said Jim Ristow, executive VP of the $1.8 billion buying group. "Our
member dealers will position NuVision properly, representing the product
benefits effectively to consumers while providing the support and installation
services commensurate with a true luxury brand."

NuVision CEO David
Hester added, "We are excited to have reached a deal with HES because of the
emphasis within the organization on top-quality products and services. We are confident
that this group of top-tier dealers will excel with an exclusive luxury brand
such as NuVision."

HES members can
access the line through the group's Expert Warehouse program, which it shares
with parent organization Brand Source. The two-step, in-house distribution
program provides for just-in-time, vendor-direct deliveries, which allows reduced
freight minimums, mixed-brand orders and faster customer service response times
for dealers.

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