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Harman Sells Audioaccess To ATI

2/12/2010 03:23:38 PM Eastern

Ind. - The Harman Performance
AV group sold off its Audioaccess brand to Amplifier Technologies Inc. (ATI), HPAV
said in a Feb. 8 letter to Audioaccess reps.

The sale "will allow HPAV to focus on our core brands of Mark
Levinson, Revel, JBL Synthesis and Lexicon," HPAV's letter said.

For Montebello, Calif.-based ATI, the sale adds another brand to
its portfolio. About two years ago, ATI purchased high-end audio supplier Theta
Digital, and before that, it bought pro-audio amp maker BGW.

The sale also brings a complementary product portfolio to the ATI
stable. Audioaccess markets multi-room-audio and multi-room-A/V systems,
in-wall keypad and touchscreen controllers, and in-wall, in-ceiling and outdoor
speakers. ATI markets A/V processors, two- and multichannel amplifiers, and
multiroom-distribution amplifiers. It is also an OEM supplier of home and
pro-audio amps.

For its part, Theta offers a high-end audio selection compared to
ATI. Theta's selection includes a $10,625 preamp processor, monoblock amps up
to $12,500, DAC/preamps, and a Blu-ray/SACD/DVD-Audio transport.

As with the Theta Digital acquisition, Audioaccess will be run as
a separate division, said Mark Cohen, who is in charge of Audioaccess
operations for ATI. He said Audioaccess shipments would resume in about 10

ATI purchased the Audioaccess brand, intellectual property and
inventory, he noted.

Audioacces was founded in 1987 and purchased in 1993 by HPAV
parent Harman International. In 2003, Audioaccess's product-design and
management functions were assumed by Harman's JBL brand.

The HPAV group was
formed more than a year ago
to consolidate sales and marketing of high-end
audio brands Lexicon, Revel and Mark Levinson. HPAV also took over
responsibility for the high-end JBL
brand and for JBL speakers priced at about more than $3,000/pair.

HPAV then launched a new distribution strategy to incentivize dealers
of one brand to carry all HPAV brands.

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