Tom Haga, former president, chairman and CEO of Pioneer North America, has joined General Imaging as CEO of the Americas.
Haga told TWICE that he joined the company last month.
"I'm just delighted to be with General Imaging," Haga said in a statement announcing his appointment. "The GE digital camera brand has made incredible strides in less than two years, and I intend to further strengthen our position in the marketplace."
General Imaging's founder and current CEO, Hiroshi Komiya, will remain chairman.