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GE Promotes Majap Dealer Recycling

9/09/2011 08:06:00 AM Eastern

Philadelphia - GE Appliance &
Lighting has launched a new initiative this morning to encourage retail
participation in the Environmental Protection Agency's (EPA) Responsible
Appliance Disposal program (RAD).

GE is the only appliance maker to
date to participate in the program, which in part promotes the responsible
disposal of refrigerators and refrigeration insulating foam to help protect the
ozone layer and reduce greenhouse gas emissions (GHG).

GE said it will help majap dealers
establish a RAD program partnership by facilitating the retailer's relationship
with EPA and Appliance Recycling Centers of America (ARCA), one of the nation's
largest recyclers of major household appliances for electric utilities' energy
conservation programs.

ARCA is also the exclusive North
American distributor for UNTHA Recycling Technology (URT), a materials-recovery
system for household refrigeration appliances that   extracts about 95 percent of their
insulating foam to reduce typical refrigerator landfill waste by 85 percent by
weight, and reduces GHG and ozone-depleting substance (ODS) emissions recovered
from insulating foam.

Under the GE initiative, ARCA will
haul away a retailer's used appliance volume, including all major household
appliance types, for delivery to ARCA's Advanced Processing facility (AAP),
here, and will support the retailer in reporting environmental metrics annually
to the EPA.

GE will also provide RAD program
retail partners with in-store point-of-purchase materials, online marketing and
advertising, and other marketing assistance.