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Gazelle, Costco Partner On CE Reuse, Recycling

7/22/2009 02:07:11 PM Eastern

- Gazelle, the online consumer
electronics "reCommerce" service, reported it has partnered with Costco to set
up the wholesale club's electronics trade-in and recycle program.

Costco members can trade in their unused electronics for Costco
Cash Cards, which can be used for purchases at Costco stores or If
the devices are no longer valuable, Gazelle said it will responsibly recycle
the products for free.

The program will accept consumer electronics in a growing number
of nearly 20 categories, including digital cameras, laptops, MP3 players and
cellphones, among others.

The Gazelle Electronics Trade-In and Recycle Program involves
three steps, the company said:

1. Visit
to determine the value of the electronic device.

2. Ship the item(s) to Gazelle for free.

3. Receive a Costco Cash Card for the value of the item(s).

Costco cited Gazelle's superior technology and operations,
excellent customer experience, and impressive track record as reasons for
selecting Gazelle as their partner.

Gazelle said its customers "can rest assured that their personal
data is safely erased before an item is put to reuse and that items without
value are responsibly recycled thanks to the company's zero landfill policy."

In a statement, Israel Ganot, CEO of Gazelle, said, "With
the average home filled with dozens of electronic gadgets, we applaud Costco
for its leadership in reducing e-waste. At Gazelle, we believe that recycling
starts with reuse. By rewarding Costco's members with cash for their unwanted
electronics, we hope to encourage more people to join the reCommerce movement
rather than storing gadgets in their junk drawers or dumping them in the

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