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Gateway Builds CE Line Up

7/23/2003 10:34:00 AM Eastern

Poway, Calif. - Gateway started to implement its previously announced plan to augment its branded CE business with the introduction this week of two LCD TVs and two additional plasma models.

The new 50-inch HDTV and 46-inch enhanced definition plasma models will join the company’s 42-inch set that has been selling since last year. The 50-inch unit will carry a $6,999 suggested price tag and features PIP, and 1,366 by 768 resolution, 600 to 1 contrast ratio and will be available from Gateway’s online, direct and Country Store operations on July 24.

The 46-inch model has a $3,799 suggested retail price and can be bought tomorrow through gateway.com and on July 25 from the Country Stores. It features 852 by 480 resolution, 800 to 1 contrast ration and the entire casing is 3.5-inches thick and has about 20 percent more screen area than the company’s currently selling 42-inch set.

The introduction of the LCD TVs marks Gateway’s entry into this category. The 18-inch, $899 suggested retail price, model is intended for use in bedrooms and kitchens. It features 1,024 by 768 resolution, 350 to 1 contrast ratio and it has multiple video inputs including PC analog, s-video, TV/CATV, composite and component. The unit is now available through all of Gateway’s channels.

The 17-inch LCD offers slightly higher resolution 1,280 by 768 and a 600 to 1 contrast ratio. It will become available in August with a $799 suggested retail price.

Gateway is in the process of repositioning itself as a major seller of A/V equipment to help boost flagging profits and help insulate itself from the struggling PC business. The company announced earlier this year it would add 50 CE products in 15 different categories to its merchandise mix in the coming year, along with developing a new store design to properly sell this new equipment.