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GAP: Pre-Holiday TV Placements Predictable

11/17/2013 07:00:00 PM Eastern

SAN DIEGO — Heading into the holiday selling season, advance TV retail product placements have unsurprisingly emphasized midsize-format LCD TV models, across groups of retailers.

In a snapshot across retail channels, screen sizes and price points, Gap Intelligence’s TV retail placement analysis identified “a fairly predictable curve, with fewer placements for the smallest and largest sizes, and the majority of placements centered around the middle sizes.”

“At this point in the season, we’re seeing the largest number of placements within the 50- to 59-inch size band,” observed Deirdre Kennedy, Gap Intelligence TV market analyst.

As usual, average HDTV selling prices have increased with ascending screen-size steps. Electronics stores including Best Buy, Fry’s Electronics and h.h.gregg tend to have the highest average prices, in large part because they offer a greater variety of models, and are more likely than other stores to have a large stock of high-end TV models, noted Kennedy.

Electronics stores include Best Buy, Fry’s Electronics and h.h.gregg. Mass merchants include Kmart, Sears, Target and Walmart. Club stores include BJ’s Wholesale Club, Costco and Sam’s Club.