twice connect
careers

Fujifilm Unveils Retro X10 Digicam

9/01/2011 10:14:10 AM Eastern

Valhalla, N.Y. - Fujifilm
North America
introduced Thursday another point-and-shoot targeted at
advanced photographers -- the X10 features a new 2/3-inch 12 megapixel EXR CMOS
sensor and 4x manual telephoto zoom.

FujifilmThe X10, which joins the
similarly developed X100 but with a smaller sensor than the APS-C sized imager
in the X100, incorporates a Fujinon F2.0 wide-angle to F2.8 4x manual telephoto
zoom lens (28-112mm) with a proprietary Super Electron Beam Coating (EBC) for
high edge to edge sharpness.

Shipping in the November at a price to be announced later, the
X10 keeps the retro look of the X100 with a trim and refined blackout design that
incorporates a traditional optical viewfinder supporting a 20-degree field of
view.

The camera is said to be lightweight and made of die-cast
magnesium alloy. It includes an upper control deck and mode dials.

The 4x manual zoom lens ring doubles as an on/off power switch, for
fast start up.

The intelligent EXR CMOS sensor is said to automatically select
the optimum shooting mode from a total of 99 different variations to capture
every type of scene perfectly, even in the most difficult photography
situations.

Shooting modes include the following:

• Signal to Noise (SN) offers high sensitivity and low noise
image capture for night shooting or indoor situations with poor lighting.

• Dynamic Range (DR) delivers an increased dynamic range (up to
1600 percent) for rich gradations and detail in both shadows and highlights.

• High Resolution (HF) uses the 12 megapixel sensor to reproduce
the fine detail.

The camera will shoot up to 7 frames per second at the full 12
megapixel resolution (L size), and 10 frames per second at the reduced
resolution M size.

The camera boasts a shutter-release lag time of approximately
0.01 seconds.

A newly developed Optical Image Stabilization system reduces
motion blur by maximizing sensor performance, and a 49-point matrix contrast
auto focus system.

The X10's lens has macro shooting capability for shots as close as
1cm. The wide 7-blade aperture is said to generates a high quality soft-focus
"bokeh" effect.

The camera includes a 2.8-inch 460,000 dot LCD screen, and will
capture images in RAW format of JPEGs. In-camera RAW processing is provided
along with SilkyPix RAW conversion software (supplied in the box).

Video is captured in up to Full HD 1080p resolution, and a manual
pop-up flash is added with a range of up to 23 feet.

 An electronic horizon
leveling gauge ensures level horizons and architectural shots.

The camera also adds a Motion Panorama 360 degree shooting
feature.

Fujifilm is also offering a number of optional accessory items
for the X10 including a retro-style case (LC-X10), lens hood (LH-X10), and TTL
Flashes - EF-20  (Guide Number:20) and
EF-42 (Guide Number:42).

PHOTOS
ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital Patriots’

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World

Scenes From Toy Fair

By Lisa Johnston

ADL Honors Morales, Bilas, Paull, Weedfald At Annual Dinner

New York — The Anti-Defamation League’s National