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Fujifilm Ships 2nd Instant Film Camera

9/23/2009 02:06:10 PM Eastern

Valhalla, N.Y.
- Fujifilm said Wednesday it is
now shipping its second Instax Mini instant film-based camera into the U.S.

The Instax Mini 7S instant film camera and Instax Mini instant
color film are being positioned for "on-the-go photographers or photo
enthusiasts" in need of an inexpensive instant film camera solution that
delivers high quality, sharp, credit card-sized prints.

The Instax Mini 7S camera ($96 suggested retail) is available in a
white sateen color and is equipped with a "high-end Fujinon lens," the company

A 10-pack of Instax Mini instant color film carries a $20
suggested retail.

This Instax Mini 7S is the second Instax instant camera that
Fujifilm has brought to the U.S. The first - the Instax 200 instant camera system
- arrived last fall addressing niche markets seeking an instant film solution
at time when other manufacturers are exiting the category.