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Fujifilm To Hike Film Prices

6/30/2011 12:17:14 PM Eastern
Valhalla, N.Y. - Citing rising raw materials costs, Fujifilm North America said Thursday that it will implement price increases for film and other photographic products in the U.S., effective September 2011.

As the price of silver and other materials soars on the world commodities market, Fujifilm's prices for professional photographic film (which uses silver as a component), including black and white, color negative and color reversal, will increase by approximately 15 percent, the company said.

Prices for consumer film, one-time-use cameras, the Instax 210 instant camera and Instax wide film will increase by approximately 10 percent.

In a statement, the company said that to sustain its photographic imaging business, "Fujifilm has completed intensive structural reforms to reduce fixed costs and improve productivity, and has been absorbing increasing costs of raw materials used to manufacture photographic products.

"However the continued increase in raw material costs means that Fujifilm can no longer offset cost increases through productivity and must implement a price increase at this time."
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