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Frank Sadowski Joins Amazon

12/17/2001 02:00:00 AM Eastern

Industry veteran Frank Sadowski has left leading CE e-tailer for the top electronics post at

Sadowski, formerly senior VP/merchandising for Portland, Ore.-based, joins Amazon as VP/CE merchandising, with responsibility for consumer electronics and computers. He succeeds Carl Gish, who left the company in October, and reports to Steve Frazier, the former managing director of who was recently named VP/hardlines. has not yet named a successor.

Sadowski, who began his CE retail career with Silo Inc. in Philadelphia and later served with Sun Television and Appliance in Columbus, Ohio, joined in 1999. In his new post, he is expected to leverage his industry experience to forge new direct relations with vendors, an Amazon spokeswoman said.

CE represents Amazon's fastest growing category, second only to books in sales.

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