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Forecast: CE Holiday Sales To Rise 6.8%

11/30/2011 09:36:24 AM Eastern

Los Angeles - Demand for tablet computers, touchscreen
phones and e-readers will help drive a 6.8 percent increase in CE sales this
holiday season, to nearly $7 billion.

According to a new report by market research firm IBISWorld,
CE will be the second-largest revenue generator for retailers during the Nov. 1
to Dec. 25 period, following only clothing.

The home and garden category, which includes appliances,
will be the fourth-largest holiday category, with sales edging up 1.1 percent
to $5.7 billion.

Total holiday spending is expected to increase 3.3 percent
to $64.3 billion, as lingering unemployment will keep holiday retail sales from
hitting pre-recessionary levels, IBISWorld said.