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Ford's CEO Picked As CES Opening Keynoter

9/21/2009 02:32:29 PM Eastern

Arlington, Va.
- Alan Mulally, president/CEO of Ford Motor Company, will deliver the opening
keynote address at the 2010 International CES to be held in Las Vegas in January.

"Alan Mulally has positioned Ford as a leading innovator in the
automotive industry, and we are pleased to welcome him back to CES," said Gary
Shapiro, president/CEO of the Consumer Electronics Association (CEA), producer
of CES.

Mulally is scheduled to deliver his keynote address at 8:30 a.m.
on Thursday, Jan. 7, 2010, in the Hilton
Center, following a State
of the CE Industry keynote address delivered by Shapiro.

In addition to the Ford keynote stage, the 2010 CES will
prominently feature the latest in-vehicle technologies, including advancements
in portable GPS, location based services, in-car video, wireless technology and
integrated products for combining entertainment with navigation and security.
Sales of in-vehicle technology are expected to top $9.3 billion in 2009.

Some of CES's major in-vehicle electronics exhibitors include
AT&T CruiseCast by RaySat Broadcasting, Directed Electronics, Dual
Electronics, InstallerNet, Kenwood USA, Kia Motors, Metra, Mitek,
Pioneer and Scosche.

Mulally joins a CES keynote lineup that includes Olli-Pekka
Kallasvuo of Nokia, who will speak at the third annual Technology and Emerging
Countries (TEC) program; Microsoft's Steve Ballmer and Intel's Paul Otellini;
as well as Hisense chairman Zhou Houjian, who will also deliver a TEC keynote
address.

For more information, or to register for the 2010 International
CES, which returns to Las Vegas
Jan. 7-10, 2010, visit www.cesweb.org.