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FLO TV Adds New Movie Channel

3/25/2010 03:11:10 PM Eastern

San Diego - Qualcomm's FLO TV subsidiary has begun offering a channel
dedicated to catalog movies from Sony-owned Crackle.com,
the online video-streaming site.

FLO TV is broadcasting the movies
back-to-back over a dedicated channel to FLO TV's handheld Personal Television,
in-vehicle AV systems offered by Audiovox, and FLO-TV-equipped cellphones
offered by AT&T Wireless.

FLO-equipped cellphones from
Verizon Wireless do not offer the Crackle channel, a FLO TV spokesperson told
TWICE. Crackle's content will also be available through the planned Mophie-made
attachment for iPods and iPhones.

The channel's content is included
at no extra charge to a consumer's existing monthly subscription price. FLO TV
is streaming 32 movies over the channel and plans to expand the selection with
time.

Crackle, owned by Sony Pictures
Entertainment, streams original short form series and full-length Sony Pictures
TV shows and movies to PCs as well as to Wi-Fi-equipped PlayStation Portables,
Sony Walkman products, the iPod, and the iPhone.

FLO TV offers full-length
simulcast and time-shifted programming from such content providers as ABC, ABC
Entertainment, ABC Family, ABC News, ABC Sports, Adult Swim Mobile, CNBC, ESPN,
and the like. Anywhere from 16 to 20 channels are available depending on whether
a handheld Personal TV, in-vehicle system, or cellphone is used to tune in.
FLO's network covers more than 100 major markets reaching a population of over
200 million people.

For the handheld Personal TV
currently retailing at $199, a FLO TV subscription costs $14.99/month for up to
20 channels, although six months of service are included in the Personal TV
price, currently advertised by retailers at $199.

The Crackle channel is among the
many enhancements that FLO TV plans,
including tiered subscription options and TV-program downloads to select FLO TV
devices, the company told TWICE at CTIA Wireless 2010.

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