The deal with HP will enable Flickr users to create photo gifts
from their digital image files.
Under the terms of the agreement, Snapfish will be the exclusive
photo and photo-gift fulfillment partner for the photo-sharing giant.
Flickr's international members will now have an option to print
photos directly from their photo stream - an advantage of Snapfish's
international presence in 22 countries worldwide, Flickr said.
Flickr said the two services now will offer an integrated and
intuitive experience that combines Snapfish's printing capabilities with
Flickr's online photo-organization features, such as Organizr, Sets and Photo
The Flickr Organizr function will allow easily selecting
individual or batches of photos for editing or printing through Snapfish, where
they can produce a variety of photo products using their personal Flickr
images, Flickr said.
"At Flickr, it's important that all our members across the globe
have the ability to bring their images to life through printing and sharing," stated
Douglas Alexander, Flickr's general manager. "We're excited to partner with
Snapfish in this effort, as we feel the company provides the value and choice
we know our members expect when it comes to their photos."
In addition to enhanced printing capabilities and photo gifts,
Flickr's collaboration with Snapfish will give members more flexibility in
shipping photos. Members will be able to print photos from anywhere in the
world, and can also ship photos to anywhere. Additionally, members in the U.S. have the option to pick up their prints locally at
any of Snapfish's retail partners' stores, including Walmart, Walgreens,
Staples, Duane Reade and others.