twice connect

Escort Rolls Out Speed Trap Website

4/08/2011 12:22:33 PM Eastern

West Chester, Ohio - Escort
recently introduced its website for speed-trap and red-light
camera location sharing.

 The site gives users the ability to receive
early-warning notification of approaching speed traps, speed cameras, red-light
cameras and other high-target traffic citation areas, Escort said.  

Tim Coomer, product
development VP, said, "Our new website allows users to share
speed-trap locations with others to dramatically expand threat coverage. The
newly identified speed trap locations, once verified, are added to the Escort
Defender Database and then communicated to all of our customers on a weekly

The site is free to use.
Participating users create an account on the, but users do not
have to have a specific Escort Defender Database registration. The company said
it has developed a specific data-point verification process of user-submitted
trap locations, including the verification by other SpeedTrapUSA users who
confirm newly submitted locations.

 Updates can be downloaded from the Escort and
Beltronics websites. (Beltronics is an Escort brand.) Select Escort and
Beltronics radar detectors come preloaded with the database, including the Passport
iQ GPS Navigation and Passport 9500ix windshield models, the 9500ci
custom-installed model, and the STiR-Plus and Pro GX65.

 Downloads and notifications are done via GPS
technology, with audible and visual alerts provided.

Beltronics also
announced it has partnered with Minneapolis-based Advance Auto Parts for a national
radar detector sales event.

Everett Morss, Beltronics
national sales manager, said, "Along with Advance Auto Parts, we will be
promoting through multiple major marketing channels, including leading consumer
automotive print outlets, direct mail and email campaigns, flyers and special
in-store signage." 

Both Beltronics and
Advance Auto Parts have purchased ad space in such targeted publications as
Performance Auto Sound (PAS), Auto Week and Road & Track. "One of the major
keys to the success of this April promotion is our huge ad campaign that we
have running in support of Advanced Auto Parts -- several of the ad campaigns
will feature their logo as the tag," said Dave Smidebush, Escort marketing VP.

Beltronics said it supported
a 600 in-store test conducted by Advance Auto Parts, which has lead to a
rollout of the Vector 955 and Vector 940 models across 2,800 locations.

"Beltronics engineers
have industry-leading detector designs that are extended to the Vector series
and accommodate the low $200 consumer price points," said Jeff Winston of
Advance Auto Parts. "The V955 and V940 models allow us to be able to offer
premium radar and laser protection to more consumers at more accommodating

The Vector 955 retails
for $199; the Vector 940 is $169. As part of the promotion, the 940 will be on
sale for $149 through the month of April.

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