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Edmonds Sees A Connected TV Future

3/21/2011 12:01:00 AM Eastern
TWICE: Where do you see the connected TV industry five to 10 years from now?

Edmonds: We are heading now in an area of more consumer control and selection. In five or 10 years I think the idea of spending $100 a month for this incredible landfall of content being steamed at you 24/7 — less than 1 percent of which you ever watch — will go away and consumers will be able to pick and choose only the content that they are interested in. Once these pipelines are built out and the infrastructure to search and find personalized video is in place, the value of available content will be very high. So, the practice today of having to sign up for one of three movie services is going to go away and consumers will have access to their own playlists of content. I think there will be a lot of value in the branded service providers who are able to aggregate content and make it easy to find.

TWICE: Some cable system operators and other multichannel providers view the connected TV experience as a threat to their established business models — how are you able to work with them if you are enabling this to take place?

Edmonds: Many of the traditional video service providers see this as an opportunity to move forward with the TV Everywhere initiative. They have the content. They have the rights after a long time negotiating with the content producers and distributors. That’s a lot of leverage that will take the IP video service providers a long time to match. It takes a long time to negotiate the rights to deliver content over broadband. If you have all those rights already as a service provider, then it becomes a matter of talking with the CE companies to figure out the best way to get that content to the consumer. It’s certainly to the cable operator’s advantage to not have to put a $500 piece of equipment in the home.

TWICE: Are you going to be able to provide services like Vudu, which has its own platform approach, on your system?

Edmonds: We have shown that we can run a Boxee, Vudu, Hulu or Netflix UI on our platform. That’s the direction we are looking to take now, in partnering with one or many of those companies to give them access to consumer devices quickly and easily and to enrich the content available to consumers on these devices.
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