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e-Reader Displays To Hit 77M In 2018: DisplaySearch

8/26/2009 03:43:13 PM Eastern

Austin, Texas - Calling e-readers a rare bright spot
in a bleak economy, DisplaySearch said displays for e-books and e-textbooks
with 5-inch to 10-inch screens will grow to 77 million units worldwide in 2018,
up from about 1 million units in 2008.

This year the number of e-book readers with screens from 5 to 10 inches
will total 20 models worldwide, compared with only about five models in 2007
that measured 5 to 9 inches.

In 2003 to 2004 there was only one such e-reader on the market,
said DisplaySearch.

Color e-book displays, while available in Japan on a recent
Fujitsu 8-inch FLEPia e-book reader, will not reach high volumes before 2011
due to their high price tags, said DisplaySearch.

E-paper displays used in products, including e-book readers, will
grow to 1.8 billion units worldwide in 2018, up from 22 million units in 2009
for a compound annual growth rate (CAGR) of 41 percent.

In revenues the CAGR will increase 64 percent to $9.6 billion in
2018, up from $431 million in 2009.

The majority of the e-paper displays sold will be in e-books, but
the category also includes displays for mobile phones, public signs and other
products.  The screens are "taking off ... due
to their low power consumption and ease of reading, especially in sunlight,"
and because they reduce power consumption, said DisplaySearch display
technologies director Jennifer Colegrove.



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