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DP Adds Lower-Priced Projection Solutions

9/24/2010 05:00:00 PM Eastern
ATLANTA — As an early leader in 3D home cinema projectors, Digital Projection (DP) will use CEDIA Expo to unveil a next-generation model with a lower price to own.

Following on the heels of last year’s $84,000 3-chip Titan 3D model, DP said it is introducing a one-chip DLP 3D chassis that will debut early next year in the MVision 400- 3D, said Michael Bridwell, DP marketing communications manager.

With an expected retail of around $20,000, the projector will be positioned as “the lowest-cost FullHD 1080p single-projection 3D solution in the market,” he said.

The MVision 400-3D will continue to use the same manufacturer-agnostic standard active-shutter glasses approach used by the workhorse Titan 3D.

“We didn’t want to be stuck in a situation where we were beholden to one [glasses] supplier,” Bridwell explained. “We want anybody who puts something cool out, to have it work with the Titan, and that’s the way we are staying with the MVision 400.”

Along with the MVision 400-3D, Digital Projection plans to stretch its now 400-plus-dealer base further by introducing its first 2D DLP projector designed for a lower end of the market.

The MVision Cine 230, which will carry a $6,995 to $7,995 suggested retail (depending on lens), will be $3,000 to $4,000 less than any product the company has ever carried, said Bridwell.

It will also be a single-chip DLP unit with lens flexibility built on the company’s LED chassis, but using a UHP lamp.

“We are looking at the fact that we need to expand distribution for these lower-cost projectors. They give the topend dealers an excuse to talk, but they would rather sell the Titan,” Bridwell said. “It’s these younger and smaller dealers that do really well in conversations when they are selling Sony’s and things like that. So, this is going to be a very interesting step in the market for us.”

Still, he said, DP will stay loyal to its current dealer class and will remain focused on independents and smaller accounts. It won’t seek out chains like Magnolia or big commercial distributors that could disrupt the account base the company worked years to develop, Bridwell continued.

Digital Projection will also present its second LED projector in the 700-lumen dVision 30-1080p LED projector, which is expected to ship later this year at an expected retail starting around $30,000, and the HIGHlite Cine 260 3-chip 1080p DLP display, which is shipping now.

Also to be demonstrated is the dVision 35-WQXGA XC projector, which is said to offer “the highest resolution of any DLP-based product available.” Shipping to commercial channels since July and now ready for home cinema, the 35-WQXGA (whose name is the nomenclature representing the units’ 2,560 by 1,600 pixel count) offer almost twice the resolution of a 1080p projector.

The dVision 35-WQXGA XC produces 4,096,000 pixels from a single projector, the company said. It can bypass the need for an anamorphic lens solution, when employed in a constant height application. It features 6,500 lumens of brightness and 7,500:1 native contrast ratio.

DP will also demonstrate its secondgeneration Dimension Server, which provides 3D gaming and entertainment content for use with any DP 3D projector. The unit, which will see an expected price point of less than $20,000, is billed as “a source for all things 3D.” It will perform 2D-to-3D conversion on the fly using a dynamic buffer, and will playback native 3D video games and movies, including 3D Blu-ray Discs.
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