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Discovery, Sony, IMAX Detail 3D Plans

1/06/2010 09:29:21 AM Eastern

Discovery Communications, Sony Corporation and IMAX Corporation formally announced Jan. 5 that they are forming a joint venture to create a 24-hour 3D television network in the U.S. to supply programming for new 3D HD sets.

However, they didn't provide any details on carriage with pay-TV operators or the technical infrastructure behind the service.

Discovery says it will start talks with distributors Jan. 6, and that there are no carriage deals currently in place, though it expects the channel to be a broadly distributed entertainment channel, not a premium offering.

 

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