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DirecTV Plans Interactive Masters' Slate

3/30/2012 01:18:15 PM Eastern

El Segundo, Calif. - DirecTV
said this week that it will offer interactive TV coverage of the 2012 Masters Golf
Tournament (April 5-8).

Viewers will be able to dig more deeply into the stats and
backgrounds of this year's challengers at the Augusta National Golf Club.

DirecTV will offer its Masters Mosaic interactive TV application
and six-channel Masters Mix with CBS Sports' and ESPN's live HD coverage of the
tournament.

According to DirecTV:

"The Masters Mix Channel, available only on DirecTV, offers fans
six views of the Tournament: the main CBS Sports/ESPN feed, two Featured Group
channels, Amen Corner, holes 15 and 16, and Masters in Depth, along with a
continuously running leader board featuring live tee times, scoring and
leaders' locations on the course. Each extra channel of coverage is fully
produced with its own announcers. Viewers will also have access to the
following interactive menu of features 24 hours a day throughout the tournament
on any of the six Masters channels:

1. Top Five Leaders: displays the top five current scores
against par.

2. Leader Board: provides information on all the golfers in the
field including players' hole-by-hole stats through the Scorecard feature,
displaying greens hit in regulation, driving distance, putting average for each
player in the field, and will include current and previous rounds. And a new
customizable leader board lets fans select their favorite player and place them
on top of the board to more easily track their scores.

3. Highlights: allows viewers on-demand access to the previous
round's highlights as well as five golfer-specific highlight packages focusing
on the top two leaders and three notable players in each round.

4. Course Tour: provides fans with a bird's-eye video of each
hole.

5. Masters Quiz: challenges fans with 10 questions, refreshed
daily, about the history of the Masters and Augusta National, and the day's
action on course."