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DirecTV Plans Broadband Service Bundles

5/18/2012 09:18:01 AM Eastern
El Segundo, Calif. - DirecTV said Thursday it will soon offer broadband service bundles with its subscription TV services to subscribers across the country, through new deals reached with satellite next-generation broadband service providers ViaSat and Hughes.

DirecTV will offer the ViaSat's Exede by Hughes' HughesNet Gen4 satellite broadband services, both of which provide speeds of more than 10Mbps.

When the services begin later this year, the direct-to-home satellite TV provider said it expects most early broadband subscribers will be customers living in un-served, rural areas.

The new offering will give the satellite-TV provider a bundled-services solution to compete with the triple-play offerings from Verizon, AT&T, Century Link and other telco providers.

Customers who sign up for satellite broadband through DirecTV will be able to take advantage of special offers beginning later this year.

More details on the offers and marketing plans will be made available closer to launch.

"We look forward to offering every single DirecTV customer access to fast, affordable broadband options through DirecTV, no matter where they live," said Oswin Eleonora, DirecTV emerging markets senior VP. "With greatly improved capacity and speeds, satellite broadband services provided by ViaSat and Hughes will fully support our customers' connected-home experience, enabling them to access a host of features like YouTube, Pandora, social TV apps and more than 7,000 VOD titles."
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