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DirecTV Announces New Sunday Ticket Program

8/06/2003 10:02:00 AM Eastern

El Segundo, Calif. – DirecTV said it will expand its NFL Sunday Ticket sports package this year with interactive programming enhancements and select games in HDTV for those who subscribe to the special sports package.

At the same time, the direct broadcast satellite provider announced its fall offer for the subscription sports package, which it carries on an exclusive basis.

The interactive enhancements will include on-screen scores, stats and alerts of league games that will appear in an L-shaped frame around the screen on four additional enhanced game channels. Alerts will include indicators of when a team is in the “red zone,” so viewers can quickly surf to other games at critical moments.

DirecTV will also provide a “Highlights on Demand” service to Sunday Ticket subscribers who have a DirecTV Digital Video Recorder (DVR). On Monday mornings, DVR-enabled subscribers will be able to view highlights of Sunday Ticket games, automatically delivered to their DVR. Each game highlight will be fully edited and narrated and will run approximately two minutes.

A new Game Tracker enhancement will be available through DirecTV.com during game time, providing Sunday Ticket customers with alerts when games, other than the one they are watching are heating up so they can tune their television to the right channel and watch all the key moments. Customers can also choose to play along with trivia or chat with friends on their computer with this feature.

The satellite TV provider also announced it has reached an agreement with CBS Sports to air select Sunday Ticket games every week during the regular season in high-definition format.

New DirecTV residential customers who subscribe to the NFL Sunday Ticket package for $239 will receive four free months of the DirecTV Total Choice Premier with local channels package, a $350 value. The DirecTV fall offer is also available to new customers who subscribe to the DirecTV Para Todos Spanish-language service.

To qualify for the DIRECTV fall offer, new customers must: purchase a DirecTV system from a participating retailer before Oct. 17, 2003; activate 2003 NFL Sunday Ticket at $239 (or four payments of $59.75) and DirecTV’s Total Choice Premier with Local Channels or Opcion Premier con Canales Locales programming package within 30 days of equipment purchase.

New subscribers must also commit to one year of any Total Choice or Opcion Extra Expecial monthly programming package at $33.99 per month.

New DirecTV residential customers also have the option of subscribing to NFL Sunday Ticket for $209, omitting the offer of four months of free programming.