twice connect
careers

Denon Ends 5-Year Mission; Mission To Boldy Go On Own

9/13/2002 12:40:00 PM Eastern

New York - Denon and Mission have ended a five-year partnership in which Denon distributed Mission-branded speakers in the United States, but Denon will continue to use Mission-branded speakers in electronics/speaker systems sold in the U.S. and elsewhere, said Denon sales and marketing VP Steve Baker.

Beginning Oct. 1, Mission will take over marketing.

"They want to take a more active role," Baker said. "We have multiple responsibilities, including Denon marketing, and they want to put more emphasis on marketing Mission." The two companies "had a good association for many years," he noted.

Mission could not be reached for comment.

PHOTOS
Ultra HD OLED TVs In IFA Spotlight

At IFA, all Ultra HD makers are quickly expanding

Jack Wayman, the Father Of International CES

Tributes continue to pour in for Jack Wayman, who

Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in

ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer