Mahwah, N.J. — Denon Electronics and Warner Home Video said Thursday they are teaming up on a Holiday Blu-ray Disc promotion offering a BD copies of the box-office smash “The Dark Knight” and “Batman Begins” with the purchase of eligible Denon Blu-ray players.
The promotion, which will run from Nov. 23 through Jan. 10, 2009, includes Denon’s DVD-1800BD ($749 suggested retail) and DVD-3800BDCI ($1,999) Blu-ray Disc Players, as well as the DVD-2500BTCI ($1,199) Blu-ray transport.
Consumers who purchase one of the Blu-ray players will be eligible to receive the Blu-ray discs by completing a claim form and mailing it in along with proof of purchase.
“The Dark Knight” Blu-ray release was mastered “to fully exploit the breakthrough technological capabilities of the high-resolution format,” Denon said. The film was originally shot in IMAX format.
Key sequences the Blu-ray version of the movie offer performance enhancements. The “Batman Begins” Blu-ray release offers additional features and extras, including picture-in-picture commentary.
“‘The Dark Knight’ truly epitomizes what this high-resolution format has to offer for home entertainment, both in terms of high-quality content, image and sound,” stated Joe Stinziano, Denon Electronics sales and marketing senior VP. “Most importantly, our Blu-ray promotion with Warner Home Video is designed to benefit both our valued retail partners as well as consumers by generating excitement for Blu-ray products. Consumers will be looking for a strong value this holiday season and an attractive offer tied to the year’s highest grossing film will help drive store traffic and sales.”
To highlight this promotion at retail, Denon said it is providing participation retailers with point-of-purchase materials, and will use a variety of online and offline advertising vehicles.