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Dell Simplifies Price Structure

7/17/2006 02:00:00 AM Eastern

Dell said it will begin to dramatically reduce the number of rebates, special discounts and other promotional offers on its PCs, peripherals and CE products to make its pricing more transparent and less confusing for customers.

Dell plans to reduce the number of promotions tied to a single product by 80 percent over the next 12 to 18 months, beginning in August with a reduction of mail-in rebates.

The moves, which affect Inspiron notebooks, Dimension desktops, Dell TVs and other products and services for consumers and small businesses, will return Dell to its original model of everyday value pricing. Net pricing on products will remain largely unchanged.

Dell will also extend its now standard 90-day warranty to the company's original one-year period, while expanding the scope of coverage.