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Dell Buys Game Maker Alienware

3/27/2006 02:00:00 AM Eastern

Dell confirmed industry rumors that had the company buying high-end gaming PC maker Alienware by officially announcing the acquisition last week.

Earlier, both direct-to-consumer companies denied that they were in merger talks. When completed, the privately held, Miami-based Alienware will become a wholly owned Dell subsidiary. Alienware will retain its own development, marketing and sales organizations, but will take advantage of Dell's supply chain and operational efficiencies, the companies said in a joint press release.

The move is unusual for Dell, which has always opted to grow internally rather than through acquisitions.

Additional details were not available at press time.