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DEG Charts Major Q3 Blu-ray Disc Growth

10/31/2011 12:10:14 PM Eastern

Los Angeles - The Digital Entertainment Group's (DEG) latest
study shows an impressive rise in the sale of Blu-ray Disc hardware and
software.

In total, the "Third
Quarter 2011 Home Entertainment Report" charted a 5 percent increase in third-quarter
home entertainment spending from the same period a year ago. The overall home
entertainment sales rise was said to be the first since the first quarter of
2008 when the current Great Recession began to surface.

During the period
the number of Blu-ray homes jumped 52 percent from a year earlier, to 33.5
million, according to DEG estimates.

"The third-quarter
2011 results mark the continued stabilization of the industry, underscored by significant
gains in Blu-ray Disc and solid increases in electronic sell-through spending,"
the group said in a statement on the findings. "This growth reflects an
encouraging shift in the marketplace as we head into the all-important fourth
quarter."

Blu-ray Disc sell-through
rose 58 percent in the period as electronic sell-through rose almost 13 percent
compared with a year ago.

Nearly 50 percent
of the home releases of major box-office-winning films were on Blu-ray Disc,
while Blu-ray Disc releases of catalog titles rose more than 60 percent, led by
popular classics including "Star Wars," "Citizen Kane," "Scarface" and "The Big
Lebowski," among others.

The number of
Blu-ray homes continues to climb, soaring 52 percent in the third quarter from
a year earlier (including BD set-tops, PlayStation3s and HTiBs.) Total household
penetration of all Blu-ray-compatible devices now stands at more than 33.5
million U.S. homes.

Positive
indicators for further growth include 5.5 million HDTVs sold to U.S. consumers
in the third quarter 2011, bringing the penetration rate of HDTVs to more than
69.5 million U.S. households to date.

For the fourth
quarter, the DEG said it is optimistic the growth trends will also be helped by
planned new title releases including: "Captain America: The First Avenger," "Cars
2," "Cowboys & Aliens," "Hangover 2," "Harry Potter and the Deathly
Hallows: Part 2," "The Help," "Kung Fu Panda 2," "Rise of the Planet of the
Apes," "The Smurfs" and "Water for Elephants."