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Dana, AmbiSonic Enter Sales, Marketing Agreement

9/08/2010 12:00:49 PM Eastern

 San Clemente, Calif. - Dana Innovations entered
into an agreement with outdoor-speaker supplier
AmbiSonic Systems to take
over worldwide sales, marketing and order-fulfillment responsibilities for AmbiSonic
Systems' landscape speakers under Dana's Sonance


The agreement takes effect in October,
said Dana, which is also the parent of iPort and Trufig.

AmbiSonic offers SoniScape-series
outdoor residential and commercial speakers that look like aimable outdoor accent
lights. They can be mounted in the ground or on trees for an unobtrusive look. SoniScape
subs use an underground enclosure that vents above ground through a tube topped
by a copper canopy. At this month's CEDIA Expo, Sonance indicated that it will
show a next-generation AmbiSonics line.

AmbiSonic Systems, based in Lake
Havasu City, Ariz., showed
its first outdoor speakers at last year's CEDIA Expo. The company was founded
by Jeff Coombs, a 40-year audio-industry veteran who previously owned James

 Dana is entering the "strategic partnership"
because in-ground subwoofers and small satellite speakers placed in the
landscape and in trees to become visually unobtrusive "provide performance and
coverage superior to those of traditional outdoor speakers and have become a
high-growth segment for the custom installation industry," the company said. The
AmbiSonic Systems line, added Dana CEO Ari Supran, "is a natural fit within our
Sonance product portfolio in aesthetics, quality and performance."

The agreement isn't Dana's first marketing alliance with another
company. Two years ago, Dana's Sonance brand entered into a distribution
agreement with Italian speaker maker NacSound
to distribute NacSound's high-performance designer speakers in the U.S. and

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