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Daimler's Dieter Zetsche Named CES Keynoter

9/06/2011 12:55:22 PM Eastern

Arlington, Va. - Dieter Zetsche, chairman of the board of management
of Daimler AG and head of Mercedes-Benz Cars, will deliver a keynote address at
the 2012 International CES, according to the Consumer Electronics Association
(CEA).

Owned and produced by CEA, CES will be held Jan. 10-13,
2012, in Las Vegas.

Zetsche's keynote address is slated for 11 a.m. Tuesday,
Jan. 10, at the Las Vegas Hilton Theater. The 2012 show marks Mercedes-Benz's
first CES keynote address. All 2012 CES keynotes will take place in the Venetian
and the Las Vegas Hilton Theater.

"Dieter Zetsche is an iconic and instrumental leader in the
automotive sector, where innovative technology unveiled each year at CES is a
vital component of today's driving experience," said Gary Shapiro, CEA president
and CEO, in a statement. "We are thrilled to welcome the innovation leader
Mercedes-Benz to the 2012 CES keynote program and look forward to hearing
Dieter's vision on the interplay between automotive innovation and the digital
realm."

Automotive technology will be a major focus at the 2012 CES.
Electric vehicle technologies, products and services will be featured in the
GoElectricDrive TechZone. In addition, the Location Based Services TechZone
will return to the CES show floor as the premier location for providers of
current location-based custom technologies in both portable and in-car
navigation devices.

The Safe Driver TechZone will also be featured at the 2012
CES, and will highlight products that assist in auto-collision avoidance, land-drift
assistance, parking, speed monitoring, hands-free, text-to-voice, driver-drowsiness
detection and more.

The relationship between the automotive and consumer
technology markets continues to grow. In 2010, shipment revenues of total
automotive technology surpassed $9 billion as factory-installed systems totaled
more than $5.5 billion, CEA said. This year it estimates total automotive
shipment revenues will exceed $9.3 billion, while shipment revenues of
factory-installed systems will total more than $5.9 billion.

For more information and to register for the 2012
International CES, visit http://cesweb.org.

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