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Cyber Monday Shoppers At The Ready

11/21/2011 12:56:46 PM Eastern
Los Angeles - Discount-seeking cyber shoppers will hit the web early on Nov. 28, looking to take advantage of free shipping, said shopping site PriceGrabber.

The PriceGrabber survey of 2,322 people found 39 percent intended to do their shopping on Cyber Monday over any of the other four days of the Thanksgiving holiday weekend. This is up 2 percent from last year.

Ninety-two percent said this decision was based on the fact that this is the day most one-day sales and free-shipping offers took place.

Other reasons cited for hitting the web on Monday instead of fighting the crowds Black Friday morning were to spend time with friends and family on Black Friday to discover what they wanted, 20 percent; family tradition to shop online that day, 6 percent; 5 percent consider it a chance to take a break from work, and 5 percent said their office Internet connection was faster than the one at home.

This last thought is the primary reason for the establishment of Cyber Monday -- people did not enjoy shopping on their slow home computer so they waited until the following Monday to shop at broadband speed at work. Now that is no longer true, with 84 percent saying their online shopping will be from home and 12 percent at work.

Despite Cyber Monday primarily being considered a shop-at-home experience, about 4 percent will ship via a mobile device.

"While most consumers plan to shop from a home computer on Cyber Monday, we expect mobile shopping to have an undeniable presence this year, allowing even busy commuters to make the most of what retailers are sure to offer," said Graham Jones, general manager of PriceGrabber.

PriceGrabber said the Cyber Monday shoppers will share one aspect with their Black Friday counterparts: early morning shopping.

About 33 percent said they will get up early and do their shopping between 5 a.m. and 9 a.m. The next two-hour period will see about 29 percent hitting virtual stores, 17 percent will wait until after 7 p.m. and 18 percent will shop between noon and 7 p.m.

Shopping times did break out differently for men and women. Thirty-size percent of men are more likely to shop early, compared with 31 percent for women.
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