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Cyber Monday Shoppers At The Ready

11/21/2011 12:56:46 PM Eastern

Los Angeles - Discount-seeking cyber
shoppers will hit the web early on Nov. 28, looking to take advantage of free
shipping, said shopping site PriceGrabber.

The PriceGrabber survey of 2,322 people found 39 percent
intended to do their shopping on Cyber Monday over any of the other four days
of the Thanksgiving holiday weekend. This is up 2 percent from last year.

Ninety-two percent said this decision was based on the fact
that this is the day most one-day sales and free-shipping offers took place.

Other reasons cited for hitting the web on Monday instead of
fighting the crowds Black Friday morning were to spend time with friends and
family on Black Friday to discover what they wanted, 20 percent; family
tradition to shop online that day, 6 percent; 5 percent consider it a chance to
take a break from work, and 5 percent said their office Internet connection was
faster than the one at home.

This last thought is the primary reason for the
establishment of Cyber Monday -- people did not enjoy shopping on their slow
home computer so they waited until the following Monday to shop at broadband
speed at work. Now that is no longer true, with 84 percent saying their online
shopping will be from home and 12 percent at work.

Despite Cyber Monday primarily being
considered a shop-at-home experience, about 4 percent will ship via a mobile
device.

"While most consumers plan to shop
from a home computer on Cyber Monday, we expect mobile shopping to have an
undeniable presence this year, allowing even busy commuters to make the most of
what retailers are sure to offer," said Graham Jones, general manager of
PriceGrabber.

PriceGrabber said the Cyber Monday
shoppers will share one aspect with their Black Friday counterparts: early
morning shopping.

About 33 percent said they will get
up early and do their shopping between 5 a.m. and 9 a.m. The next two-hour
period will see about 29 percent hitting virtual stores, 17 percent will wait
until after 7 p.m. and 18 percent will shop between noon and 7 p.m.

Shopping times did break out
differently for men and women. Thirty-size percent of men are more likely to
shop early, compared with 31 percent for women.

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