twice connect
careers

Cricket Initiates Over-Air Music Downloads

2/10/2009 10:48:00 AM Eastern

San Diego — Cricket Communications has become the latest cellular carrier, and the first prepaid carrier, to offer over-the-air downloads of music.

Cricket, a Leap Wireless subsidiary, offers unlimited-use prepaid calling plans designed to replace landline phone service in a home.

Consumers can use a Cricket phone to search for songs by title, artist, album, song and genre and download them over the air to their phone for $1.99/song. Consumers can also opt for three download credits for a $5 monthly charge. An additional data plan isn’t needed to download songs via Cricket phones’ web browser. Over-the-air downloads are in the protected AAC+ format and are locked to the handset on which they were downloaded, the company said.

Songs are also available online for PC downloads at www.mycricket.com for $0.99 each. Downloads to the PC are in protected WMA format and cannot be side-loaded to a Cricket handset However, consumers can use Cricket’s Music Manager software to two copies of each song, one for their PC and one for over-the-air download to the phone, at a combined cost of $2.25/song.

Consumers sign up for Mobile Music over the air, online or at Cricket stores and dealers. To download songs over the air, consumers need select CDMA 1x EV-DO 3G handsets with integrated music player and memory card slot. Compatible phones include the Motorola Rokr, Krzr, Slvr and Razr2; and Samsung JetSet, r610 and r500.

Sprint Nextel was the first carrier to launch over-the-air song downloads in 2005, followed in January 2006 by Verizon Wireless and in 2007 by AT&T. Also in 2006, Pennsylvania-based regional carrier SunCom Wireless launched an over-the-air download service. The carrier was purchased in early 2008 by T-Mobile.

In 2006, regional landline operator Qwest Communications began offering an over-the-air music-download service as part of its mobile virtual network operator (MVNO) cellular services, which used the Sprint Nextel network. Qwest has since dropped its Qwest-branded MVNO service and acts as a master agent for Verizon Wireless-branded phones and services, including Verizon’s download service. Qwest Communications operates about 110 stores in 14 states to sell mobile and home communications services.

PHOTOS
ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital Patriots’

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World

Scenes From Toy Fair

By Lisa Johnston

ADL Honors Morales, Bilas, Paull, Weedfald At Annual Dinner

New York — The Anti-Defamation League’s National