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Creative Expands Wireless-Audio Lineup

9/03/2010 10:46:21 AM Eastern

Milpitas,
Calif. - Creative launched multiple new audio products, including a new
low-price wireless multi-room-audio system, a new Bluetooth stereo speaker and
a new line of gaming headsets.

Creative T12

The
wireless-audio system, due in the fourth quarter at $169, features USB
Bluetooth transmitter to stream music up to 100 feet from desktop and laptop
Macs and PCs to an included sound-bar-style wireless speaker. The system,
called the D220W speaker with Sound Blaster Wireless transmitter, streams music
from any music-management application and any Internet music source, including
the likes of Pandora, Napster and Hulu.

The
transmitter also works with the company's other Bluetooth speakers, including
the GigaWorks T20W wireless speaker pair and the outdoor dual-stereo Sound Blaster
Wireless Rock with rechargeable battery in a granite-look rock-style enclosure.
The transmitter also streams to Sound Blaster wireless headphones and to a
dedicated $69.99 receiver that connects to existing stereo systems.

 Another new wireless speaker is the Creative
T12, a speaker pair that streams music via Bluetooth from any Bluetooth-enabled
device, including cellphones. The system, available at http://us.creative.com
for $69.99, joins four other wireless speakers recently introduced in the Pure Wireless
Speakers series. They are the $149 Inspire S2 Wireless one-piece speaker
system, the $129 D200 sub-sat speaker system, portable boombox-style D100 at
$79, and one-piece ZiiSound D5 at $299. The speakers can be used with a
separately sold Bluetooth BT-D1 USB transmitter and BT-D5 iPod transmitter at $49
each.

 For gamers, two new Tactic 3D gaming headsets due
in September feature THX TruStudio Pro technology to deliver a 360-degree soundfield
so gamers hear sounds from the front, back, above and below, the company said.

 D220

The Sound Blaster Tactic 3D Sigma
at $89.99 and Sound Blaster Tactic 3D Alpha at $59.99 are the company's first
Sound Blaster headsets to feature customizable sound options, the company said.
"We've taken our THX TruStudio Pro audio technology suite and given gamers
control of every nuance of the way their games sound, allowing them to
customize their own TacticProfile," said product manager Ryan Schlieper. The
company also included pre-configured profiles used by professional gamers such
as Johnathan "Fatal1ty" Wendel and members of international professional gaming
teams CompLexity and Dignitas. Their sound profiles can be installed at the
click of a mouse, the company said.

 THX TruStudio Pro also features real-time
restoration of low and high frequencies to compressed audio, voice enhancement during
in-game communication to deliver clearer dialog over ambient noise, and
volume-leveling technology to continuously compensate for abrupt volume
changes.

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